Tom Vanderbilt
Author
Pub. Date
2008
Language
English
Description
A New York Times Notable Book
One of the Best Books of the Year
The Washington Post • The Cleveland Plain-Dealer • Rocky Mountain News
In this brilliant, lively, and eye-opening investigation, Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often...
One of the Best Books of the Year
The Washington Post • The Cleveland Plain-Dealer • Rocky Mountain News
In this brilliant, lively, and eye-opening investigation, Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often...
Author
Language
English
Formats
Description
From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces. In the digital age, a nonstop procession of "thumbs up" and "likes" is helping dictate our choices. Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer complex and fascinating questions, in an intellectual journey that...